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Developers have a new way to advertise apps on the App Store

A potential user can now find apps before they search for them.

What you need to know

  • Apple has added ads on the Search tab before a user searches for anything.
  • Apps advertised this way will show up at the top of the Suggested Apps list.

App developers now have another way to advertise their app in the App Store.

Apple has announced a new way for developers to get their apps in front of potential users in a news update on the Apple Developer website. While developers have always been able to advertise their app at the top of search results in the store, Apple has now added the ability to purchase ad placement on the Search tab itself. This will get your app in front of potential customers before they even search.

In order to promote the new ad placement option, the company is giving developers $100 in advertising credit to try it out.

Apple Search Ads has always made it easy to promote your apps at the top of relevant search results on the App Store. Now you can reach users even before they search with an ad placement on the Search tab. It’s a simple and effective way to help users discover your apps. Try Apple Search Ads for free with a 100 USD credit.

If developers purchase this way to advertise their app, it will be shown at the top of the Suggested Apps list on the Search tab in the App Store app.

You can get your app discovered with prominent placement on the App Store Search tab. Your ads appear at the top of the suggested apps list, which helps drive awareness and downloads of your app.

Developers can learn more about the new advertising method on the Apple Search Ads website.